Instagram has quietly rolled out a significant update to its grid display, shifting from the long-standing 1080x1080 square format to a taller 3:4 ratio.

Coincidence, or strategy?

As discussions around a potential TikTok ban in the U.S. gain traction, Instagram seems to be capitalising on the opportunity to assert its dominance as the go-to platform for vertical content.

The stakes have never been higher for small and medium businesses.

Operating costs are skyrocketing, competition is more fierce than ever, and larger firms are leveraging advanced technologies to dominate the market.

If you don’t adapt, you risk being left behind.

Here’s the hard truth: 92% of people fail to achieve their goals, according to a study by the University of Scranton. Why? Most goals are vague, unmeasurable, or set without a clear roadmap. But the top 8%? They’re doing something different—and it’s simpler than you think.

Why Do Football Clubs Rebrand Their Logos?

Football club logos are more than just designs—they’re symbols of identity, tradition, and belonging. Changing a crest, even slightly, can ignite fierce debate among fans who feel that their club’s heritage is being tampered with. While rebranding can be a smart move for commercial or practical reasons, clubs walk a tightrope between modernisation and alienation.

When building a brand, here’s the ultimate truth: a brand that resonates with who you are professionally will always have a more profound impact than one that tries to please everyone. To truly connect with your ideal clients, your brand should be an extension of your values, a reflection of your journey, and a promise of the experience you bring.

Never let another lead go cold. This is how touchpoints can revive your pipeline.

Studies show that nearly 90% of people glance at online profiles before making a purchasing decision.

Consistent messaging might seem boring and repetitive, but it's essential for creating a recognisable and trusted brand that resonates with consumers.

Why you need to spend more time on email marketing.

Social Media Is Great, But What About the Rest of Your Marketing Plan?

The value of a happy client

See why big brands hate AI.

Why luxury brands went basic, and then, didn’t..

A discussion about Pepsi’s 2024 rebrand.

Can social media marketing really help my business?

Chocolate Factory Warehouse Conversion

Keep your business agile and elite.

Growth: Why the Right Strategy is Key for Small Business Success

Boosting Your Brand: The Essential Role of Social Media