Jordan Korfiatis 20/11/24 Jordan Korfiatis 20/11/24

Why Do Football Clubs Rebrand Their Logos? Tradition, Modernity, and Missteps.

Why Do Football Clubs Rebrand Their Logos?

Football club logos are more than just designs—they’re symbols of identity, tradition, and belonging. Changing a crest, even slightly, can ignite fierce debate among fans who feel that their club’s heritage is being tampered with. While rebranding can be a smart move for commercial or practical reasons, clubs walk a tightrope between modernisation and alienation.

Jordan Korfiatis 31/10/24 Jordan Korfiatis 31/10/24

Crafting a Brand That’s Authentically You: Why Resonance Beats Reach

When building a brand, here’s the ultimate truth: a brand that resonates with who you are professionally will always have a more profound impact than one that tries to please everyone. To truly connect with your ideal clients, your brand should be an extension of your values, a reflection of your journey, and a promise of the experience you bring.

Jordan Korfiatis 9/10/24 Jordan Korfiatis 9/10/24

Touch Your Clients Everywhere (Read This to Avoid Getting Sued)

Never let another lead go cold. This is how touchpoints can revive your pipeline.

Jordan Korfiatis 17/9/24 Jordan Korfiatis 17/9/24

First Impressions Matter: The Cost of S**t Content.

Studies show that nearly 90% of people glance at online profiles before making a purchasing decision.

Jordan Korfiatis 15/8/24 Jordan Korfiatis 15/8/24

Consistency is key!

Consistent messaging might seem boring and repetitive, but it's essential for creating a recognisable and trusted brand that resonates with consumers.