Touch Your Clients Everywhere (Read This to Avoid Getting Sued)

Never let a lead go cold again!

If you’re not regularly reaching out to potential clients, you’re practically handing over leads to your competitors. Building trust and staying top of mind in the professional services world is crucial—but how can you do that if you’re barely visible? This is where touch points come in.

Touch points are simply any interactions a potential client has with your business. Think of them as little reminders that keep your business relevant and build confidence over time. Whether it's an email, a social media post, or even a quick LinkedIn update, every touch point is a chance to connect with future clients.

For any professional services business, visibility is about using multiple platforms to re-share content in different formats. An article or tip you’ve posted on LinkedIn can easily be repurposed into an email newsletter, and that same content can become an engaging Instagram post. By deploying these touchpoints across EDMs, social media, and LinkedIn, you’re increasing your chances of being seen by potential clients—wherever they may be. When all your platforms work together, you’re not just boosting your visibility; you’re creating a cohesive presence that keeps you in front of your audience until they’re ready to reach out (not to mention retaining all your clients who could forget about you!).

Don’t let another day go by without taking action. Make touch points part of your strategy, and watch how effortlessly they draw in the leads you’ve been missing.

If you’re too busy to take this advice - let a professional (like us) handle it for you. The ROI is huge.