Instagram just changed your grid - Is this the end of Tik Tok?

Instagram has quietly rolled out a significant update to its grid display, shifting from the long-standing 1080x1080 square format to a taller 3:4 ratio.

Coincidence, or strategy?

As discussions around a potential TikTok ban in the U.S. gain traction, Instagram seems to be capitalising on the opportunity to assert its dominance as the go-to platform for vertical content.

We know Mark Zuckerberg and Meta wants to take over Tik Tok’s market, and they are even going as far to release a new app called “Edits” in a couple of months which serves as a short form video/reel editor.

Here’s what you need to know about the 3:4 update and how to make the most of it.

1. More Visual Real Estate

Posts now take up more space on your profile grid, making it easier to grab attention. Vertical visuals naturally stand out, offering a larger canvas to showcase your content and draw users in.

2. Increased Engagement Potential

With more visually striking grid content, brands and creators have a better chance of holding users’ attention. Whether you’re a real estate marketer, a professional services business, or an e-commerce brand, this is your opportunity to reimagine how your Instagram profile converts visitors into followers or customers.

Is TikTok’s Uncertainty Driving Instagram’s Moves?

Instagram appears to be doubling down on its vertical content strategy to capture TikTok’s audience. By encouraging visually immersive posts and focusing on Reels, Instagram positions itself as the natural alternative for creators and brands who rely on vertical-first content to connect with their audience.

While TikTok’s future remains uncertain, Instagram is clearly betting on being the platform where brands can deliver short-form, visually impactful content—and the new 3:4 grid supports that vision.

To stay ahead of this update, consider these tips:

• Focus on Vertical Content: Design posts in a 3:4 ratio (1080x1350 pixels) to ensure your visuals fit seamlessly within the new grid and feed.

• Audit Your Grid: Review how your profile appears with the new format and ensure a cohesive aesthetic that aligns with your brand identity.

Unsure how to best approach this? Schedule a time to chat with us about making the most of this change.