Why Do Football Clubs Rebrand Their Logos? Tradition, Modernity, and Missteps.

Why Do Football Clubs Rebrand Their Logos?

Football club logos are more than just designs—they’re symbols of identity, tradition, and belonging. Changing a crest, even slightly, can ignite fierce debate among fans who feel that their club’s heritage is being tampered with. While rebranding can be a smart move for commercial or practical reasons, clubs walk a tightrope between modernisation and alienation.