Why Do Football Clubs Rebrand Their Logos?

Football club logos are more than just designs—they’re symbols of identity, tradition, and belonging. Changing a crest, even slightly, can ignite fierce debate among fans who feel that their club’s heritage is being tampered with. While rebranding can be a smart move for commercial or practical reasons, clubs walk a tightrope between modernisation and alienation.

When building a brand, here’s the ultimate truth: a brand that resonates with who you are professionally will always have a more profound impact than one that tries to please everyone. To truly connect with your ideal clients, your brand should be an extension of your values, a reflection of your journey, and a promise of the experience you bring.