Case Study: IONIO

Disrupting Natural Haircare

Services:

  • Market Research, Branding & Communications Strategy,

  • Launch Strategy & Website Design,

  • Brand Launch Coordination & Content,

  • Commercial Photography & Videography,

  • Organic Social Strategy,

  • Graphic Design, Typography & Packaging.

Results:

  • 41,000 profiles reached organically in the first 2 weeks,

  • Pre-Launch Waitlist Sold Out,

  • 120+ Attendees at Brand Activation Event,

  • 5 Stockist Enquiries Directly From Content.

Close-up of Ionio sea salt spray and serum bottles on a white icy surface, with a blurred green plant background.
Person holding Ionio Sea Salt Spray in a room with white curtains in the background.
Screenshot of a professional dashboard showing post insights. It highlights a high-performing post with 167 account engagements. Metrics include: 41.1K views, 959 interactions, 189 new followers, and 37 pieces of content shared, covering March 5 to A
Beach scene with people walking on a path towards the ocean, yachts and sailboats in the water, and "IONIO" text overlay.