Sell 6x more knowing this one thing.
We all know businesses that have exploded from organic posting - but if you look at the bigger picture, for most, this hardly makes a difference.
A study of 118 businesses across multiple industries showed that 38.2% of marketing efforts go towards organic posting, generating just 2.3% ROI. Meanwhile, only 7.4% of time is spent on email marketing, yet it delivers a 12.7% ROI.
For service-based businesses like brokers, real estate agents, lawyers, etc. this is an essential strategy as a single client can be upwards of $10,000 which instantly gives you an approx. 200% Return on investment.
PS: the stock emails about rates or recent listings that everyone sends out is not where the value lies.